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Marketing Cloud Technology Provider Unified Acquires Social Media Measurement platform Awe.sm

May 01, 2014
by Staff Writer

Marketing cloud technology provider Unified has acquired social media measurement platform Awe.sm. With the acquisition, the company, which offers data-driven end-to-end solutions for professional marketers including social feed optimization and advertising solutions, will now cater to over 600 customers which include major brands.

Unified‘s cloud-based Social Operating Platform offers predictive engagement modelling and social ROI measurement using a range of proprietary solutions. The company, a Facebook Preferred Marketing Developer and Twitter Ads API partner, has offices in New York, San Francisco, and Chicago. By absorbing Awe.sm Unified’s enhanced capabilities include social, mobile, digital and marketing program tracking through a single interface.

“We’re excited to announce that Unified has acquired awe.sm, a social media measurement platform that supports the industry’s broadest and deepest attribution, conversion and social action tracking across all marketing channels,” explained the company’s website.

awe.sm tools allows marketers to measure and track conversions and purchases through a solution that offers a number of features including event registrations, referrals, and link sharing via “email, text message, or social media”.

"Integrating awe.sm's social attribution technology with Unified's system of record enables us to give marketers unprecedented insights into the value that social sharing brings to their business," said explained Unified’s co-founder and CEO Sheldon Owen. "Today, Unified became the clear leader among marketing cloud technology players, with full measurement support for social, mobile, digital and offline marketing channels.”

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