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Digital Marketing Software Company Silverpop Now Dreamforce 2013 Gold Sponsor

October 21, 2013
by Staff Writer

Digital marketing software company Silverpop has announced it will be a Dreamforce 2013 Gold Sponsor. Dreamforce is “the world's largest” vendor technology event and it is driven by Customer Relationship Management (CRM) software provider and cloud computing company salesforce.com. Around 120,000 people are expected to attend the event which will take place at the Moscone Center in San Francisco, USA between November 18-21, 2013.

Dreamforce 2013 explores entirely new ways to connect with customers, partners and employees. Silverpop will be positioned in Cloud Expo booth N1900 and show how marketers can benefit from its software’s unique capabilities, which include capturing customer demographic, preference and behavioral data and focusing it into real time “individualized campaigns”.

The event will feature a number of speakers including Silverpop’s Vice President of Industry Relations who will be available Monday, November 18th, 2013 to discuss “Customer Experiences with Behavioral Marketing Automation”. Silverpop’s Vice President of Product Strategy Bryan Brown and Tom Williamson, CEO of Drupal integration partner Jackson River will also discuss creating personal websites with Silverpop and Drupal on Tuesday, November 19th, 2013.

"We are excited to be part of Dreamforce this year given its focus on the importance of the customer experience, which Silverpop is deeply committed to as well," explained Silverpop’s CEO Bill Nussey. "Marketers need to stop thinking about customers as audiences and start thinking about them as individuals, marketing to them on their terms so that it feels personal and helpful. Customers expect so much more now and marketers are challenged to meet their needs while also achieving their own goals. Silverpop believes the key to finding this balance is to learn as much about every customer as possible--from basic demographic information to declared preferences and recent behaviors--and then use that data to inform every interaction. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. We look forward to showcasing our product and discussing our vision with thousands of marketers at Dreamforce."

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