Adobe Marketing Cloud Launches Exchange at EMEA Summit
San Jose-based Adobe Marketing Cloud launched ‘Exchange’ at its EMEA Summit in London this week. Exchange is essentially an app store which allows the company’s partners to promote their wares. The company is already offering lots of apps, including some familiar names that are available through its service. These include Microsoft Dynamics CRM and Google DDM. According to Adobe, its service is utilized by 1,200 brand customers worldwide.
Adobe Marketing Cloud offers the “most comprehensive set of marketing solutions” that provide marketers with a “complete, integrated solution for all their marketing efforts”. These include analytics, social, media optimization, targeting, web experience management. With the advent of Exchange, Adobe Marketing Cloud now provides cross-channel campaign management to round out its service.
Adobe also used the EMEA Summit to announced upgrades for other aspects of its digital marketing suite. SiteCatalyst has been upgraded to Adobe Analytics Premium and now allows users to view real-time raw data that can be utilized by other Adobe Marketing Cloud solutions. In addition, the company’s Adobe Media Optimizer solution has been enhanced to include predictive marketing functions that help maximize advert campaign performance.
Do you know of any other online analytics solutions worthy of note? Let us know the details. Add your comments below.
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